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Founding Director

Why work with us


After 10 years leading equality, diversity and inclusion best practice in the sport and physical activity sector, Jamie Hooper launched Inclusive Cultures in January 2021.

Jamie worked at different governing bodies of sport including Swim England and Sport England, leading on equality and diversity across these organisations, working towards ensuring that everyone can take part.

Jamie has an intersectional expert knowledge of EDI, and has been at the forefront of LGBTQ+ and ethnic diversity participation in sport, setting the strategic direction for these areas in the UK.

Jamie has also been responsible for driving more inclusive cultures across the sport governance landscape, through his work leading the Equality Standards for Sport, and supporting the implementation of the Governance Code for Sport.

In 2022, alongside a fellow co-founder, Jamie launched the Include Summit, the UK's number 1 equality, diversity and inclusion conference in sport.

Jamie also sits on a number of different organisation boards including as a Non-Exec Director of Sport For Confidence, an Advisory Board Member of the Black Swimming Association, and Vice President of the Federation of Gay Games.


Jamie is a former international hockey umpire and was lucky enough to represent Wales at the 2018 Commonwealth Games in Gold Coast in Australia.

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Inclusive Cultures is built on years of experience of sector leading equality, diversity and inclusion best practice across sport and physical activity.

Our knowledge spans the entire sporting system from local level participation and engagement to board level governance.

We specialise in driving inclusive culture change to create safe and supportive environments for those working and participating in sport.

We are experts in achieving greater diverse representation, working towards ensuring the sport sector is reflective of the population.

We are founded on expert knowledge of the intersectional experiences and challenges affecting those most in need of getting involved.

We believe that people, and creating great experiences for them, should be at the very heart of all decision making, we are a human first organisation.

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